Well didn’t I pick the perfect brand for my blog?

(Hint: sarcasm stirred with a dash of self-defeat and a weird smell, probably cheese coming off my beard.)

I chose Desmond, Write to be a call-to-the-craft, a personal reminder to “write already” or “go blog you dumb fart.” It helped that my slogan rhymed with my name: “Where Desmond White goes to Write.”

The problem? I’m not the only one to use desmondwrite.

Turns out, someone else has. Had? Did. Because today I found this on tumblr. Don’t want to click a mysterious link? Here’s a screenshot:Discovering my double has been an unsettling experience, a William Wilson of sorts, especially since this double is dedicated to a fandom I’ve evaded like ebola (averted like avian flu? bypassed like bronchitis? dodged like diphtheria? sidestepped like syphilis?). Which means for three years anyone curious as to whether I had a tumblr probably thought this was mine—this, a blog that begins its introduction with “Hello everypony.” If they were confused, if they thought I was joshing, they could check the bio where stands a blue pony in-miniature, a nag who’s probably named Crystalwit or Dusky Snufflebuns Jr.

Well. At least this writer has a better demographic than my blog of blah, specifically the multitude of My Little Pony fans. The site is clear about its intention to “entertain everypony” but unclear as to how—whatever the blogger intended was going to “involve literature,” maybe even “random things.” Unfortunately, the site appears abandoned, so we’ll never know. But what this tumblr lacks in prose, what it lacks in promise, it makes up for in permanence, because the thing has been sitting webside since 2015 without anything but an introduction—it persists.

Just to be clear. There’s no affiliation between my site and theirs. This blog has been up for longer and has more content. But I don’t want bad (sparkly) blood between us. Des, good luck, bro(ny). After all, as the subtitle of a popular horse-related franchise goes, friendship is magic.